Wednesday, January 1, 2020

Relics of Yesteryear

I’m glad I kept these old treasures from when I began my career in 1986 as a graphic designer. I was creating advertising at Beaver Lumber Corporation’s head office from 1986-1989 in Markham, Ontario. Beaver Lumber Corporation was then a large DIY chain in Canada, now defunct. This was the days before Macs so we had to conceptualize with hand drawn layouts using markers. The production was also done by hand in a cut & paste method with typesetting machines. These layouts show a couple of requirements. The Christmas image was for our weekly flyer campaigns. The background in the header was airbrushed when it would be generated in a few minutes with a Mac. The two catalogue cover concepts were for our yearly catalogue. The idea here was to show the logo burned onto a bundle of 2x4’s. I don’t have a printed copy of that one unfortunately.

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